Industry News / Marketing
Remote hiring is the new battleground for top talent, but too many recruitment funnels are quietly bleeding candidates long before offers are made. I’ve watched this happen from both sides — as...
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I remember the moment I realized our reported customer acquisition cost (CAC) was lying to us. Our paid search campaigns looked efficient, email seemed cheap, and referral programs were celebrated...
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When I first started experimenting with zero-party data, I was skeptical. Could asking customers directly for information really outperform the complex behavioral models and third-party signals we'd...
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I’ve been watching the fintech landscape for years, and one pattern keeps repeating: Gen Z trusts products that feel built for them. Revolut didn’t invent digital banking, but it redesigned the...
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I get asked a variation of this question all the time: Can AI-driven customer segmentation really double your email revenue without expanding your list? My short answer is: yes — but only if you...
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I’ve spent years experimenting with link-building strategies, testing tools, and watching what sticks in search results. Over time I’ve come to see netlinking not as a one-off tactic but as a...
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When it comes to the ever-expanding universe of marketing, staying ahead of the curve is no longer just a choice—it’s a necessity. The emergence of AI tools like those offered by OpenAI is...
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In today’s crowded digital landscape, anyone operating in the world of marketing has heard the buzzwords “personalization” and “data.” But as exciting as that sounds, what does it really...
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As a marketer, entrepreneur, or business leader, you've probably heard the phrase "listen to your customers" more times than you can count. But what does it really mean to listen, and more...
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When it comes to crafting iconic product launches, few brands do it as flawlessly as Nike. Whether it’s the latest Air Max drop or a buzzworthy collaboration like the one with Travis Scott, Nike...
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