How blockchain is redefining transparency in marketing campaigns

Dec 19, 2024 | by Léa Durand

The world of marketing has always revolved around one simple goal: building trust with the audience. However, let’s face it, marketing campaigns often face scrutiny over transparency. Are the data...

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The psychology of buying: secrets to elevating your sales conversion rates

Dec 19, 2024 | by Léa Durand

When it comes to selling a product or service, logic almost always takes a backseat to emotion. Have you ever found yourself buying something that you didn’t necessarily need but couldn’t resist?...

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How to craft a marketing strategy that thrives in a recession

Dec 19, 2024 | by Léa Durand

As business leaders, marketers, and entrepreneurs, we are no strangers to economic uncertainty. Recessions, while challenging, can actually present unique opportunities if we approach them with...

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